MARINA

Ídolos no Assaí | @assaiatacadista | @osllo.midia

Leandro Donizete, an idol from the soccer team Atlético Mineiro, and Alex de Souza, a Cruzeiro idol, disguised themselves as employees of the supermarket chain Assaí for a day, right in the week of the match between the two rival teams. Were they recognized by the fans?

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While Alex and Donizete confused Assaí Atacadista's customers, @mateussouza.br watched everything from the room next door and guided the idols through an earpiece.

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This was a highly challenging production. We needed to capture all the emotion and surprise of this action discreetly while live-streaming the reactions to the control room.