MARINA

Paramount + Libertadores | @osllo.midia
 

An unforgettable surprise for two passionate fans. The Paramount campaign, "Your Idol at Home," featured two legendary players: Cicinho from São Paulo Futebol Clube and Diego Alves, the goalkeeper from Flamengo. The plan was to surprise Gabriel, in São Paulo, and Edivaldo, in Rio de Janeiro, by having their idols sitting on their couch at home to watch the Libertadores match. The preparation involved meticulous coordination and teamwork to ensure the element of surprise, from the early arrival at the residences to capturing the fans genuine reactions.
 

The elaboration of this campaign required absolute precision, as we only had one chance to capture the surprise effect. The atmosphere of anticipation and excitement culminated in moments of pure joy and disbelief when Gabriel and Edivaldo discovered they would be watching the game alongside their idols. The experience was recorded, highlighting not only the surprise but also the connection between the players and their fans. Preparation began with the script and strategy, ensuring everything was ready to roll out the campaign as quickly as possible.
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The success of the campaign reflects the importance of careful preparation and the ability to capture unique and spontaneous moments, creating a memorable experience for both the participants and the Paramount audience, who now also dream of having their idols at home to watch a soccer match.