MARINA

Showroom New York Farm Wholesale | @farmrio

I was responsible for managing and overseeing the development, production, and assembly of Farm Rio's showroom in New York, creating a captivating space designed to welcome the top buyers from the world's largest wholesale multi-brand retailers. This project, conceived in collaboration with Farm's talented visual team, also benefited from the inspiring partnership of Marcelo Rosenbaum and Manuela Giannini.

The mission was clear: to convey the unique Brazilian essence and charm of the brand through an original space that would enchant global buyers. Every detail of the showroom was meticulously crafted to reflect Farm Rio's vibrant identity, bringing Brazil's unique energy to the heart of New York City.

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From conception to final assembly, each step was carried out with dedication and passion. The showroom became a true reflection of Farm Rio's innovative vision, standing out as an immersive and authentic space.

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This project not only reinforced my ability to lead challenging initiatives but also solidified Farm Rio as a prominent presence in the international fashion scene. By boldly and originally showcasing our identity, the showroom became an irresistible showcase for the world's top buyers, consolidating the brand's position in the global wholesale universe. This marks a memorable chapter in my professional journey.