MARINA

Farm Rio launched its first pop-up in French at Le Bon Marché Rive Gauche in Paris. It was an intense, careful, and very cool project to produce, and the result was beautiful.

​

Every detail of the project was thoughtfully considered. The structure was designed by Marcelo Rosenbaum and produced by Oficina São João. A test assembly was conducted here in Brazil to adjust all the details before sending the structure to Paris. Each panel was assembled with a color theme and objects gathered from Brazilian daily life. After scouring shops and traditional centers in Rio de Janeiro, objects were selected to compose the installations. One panel in blue and white, another in pink, yellow, and orange, and elements in green and straw that appear throughout the structure. All brand flags and chairs were hand-embroidered with the logo on a fabric identical to the ones used for Rio de Janeiro's beach chairs.

​

It was a great pleasure to see Farm reaching higher and higher and making its mark in Paris.